Matt Pritchard, who originally came to fame in the Dirty Sanchez series on TV, has become more famous recently for his work as a vegan cook, hosting The Dirty Vegan on the BBC. Matt completed a 24-mile swim, 1120-mile bike ride and a 262-mile run, which is effectively ten Iron Man challenges in ten days. Not only is this a feat in itself, but as a vegan athlete who is well-known in the media, it is a great contribution to the future acceptance by men of the vegan lifestyle.
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